MK at University of Alabama at Birmingham

Gateway courses

Each of these unlocks the largest share of downstream work on this map. Courses from other departments can appear here when they genuinely gate MK coursework.

• MK 312Retail Marketingopens 1 course (1 directly)
• MK 408Marketing Researchopens 1 course (1 directly)
• MK 410Integrated Marketing Communicationopens 1 course (1 directly)
• BUS 215Foundations in Business Analyticsopens 1 course (0.3 directly)
• QM 215Foundations in Business Analyticsopens 1 course (0.3 directly)

The map

Intro tiers at the top, advanced work below; arrows point from a prerequisite to the course it unlocks. Courses from other departments appear where they gate MK work. Click any course to see what it requires and unlocks without leaving this page; hovering lights up its neighbors. The lists on this page carry the same courses in text form.

Showing the 29 MK and feeder courses that have prerequisite links. 5 more MK courses have no recorded prerequisites. They are listed under Tracks below, not drawn as loose dots here.

Tracks

Upper-level clusters, grouped by the gateway that opens them.

The longest ladders

The deepest prerequisite chains in MK. These are the routes that take the most semesters to climb.

• 3 courses deep, ending at MK 405

  1. BUS 214Introduction to Business Statistics
  2. BUS 215Foundations in Business Analytics
  3. MK 405Marketing Analytics

• 3 courses deep, ending at MK 450

  1. MK 303Basic Marketing
  2. MK 312Retail Marketing
  3. MK 450Strategic Marketing

• 2 courses deep, ending at MK 416

  1. BUS 303Introduction to Organizational Management and Marketing
  2. MK 416International Marketing

• 2 courses deep, ending at MK 420

  1. MK 330Professional Selling
  2. MK 420Sales Management

Grade medians

Professors

No section schedule with instructor names for MK yet.

Clubs & organizations

No clubs or organizations on record under MK yet.

Clubs students here join

Department events

MK does not run a page here yet. When it does, its events show up here and on the UAB campus feed.