Consumer Insights

CT Score

1500

#0 of 0 in QST MK

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In the tree

QST SM131 and sophomore standing - Formerly MK445. Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications)→QST MK 345→unlocks 0 courses

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