The Management of Luxury Business

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1500

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Students must have 16 credits of MBA course work completed at Questrom. - This Paris seminar is designed to be a deep-dive experiential learning experience focused on one of France's leading economic sectors: luxury goods and services. In this course, students will examine best business practices and challenges behind the global economic success of the French luxury goods industries. While in Paris, students will get a closer look into leading businesses serving high-end consumers across industries such as cosmetics, wine and spirits, high-end fashion, retail, hotels, real-estate, airplanes, and auctions as well as a historical perspective on how France became the leader in the luxury goods market. We will also learn about how global consumer trends such as sustainability, the resell market and economic downturn affects the luxury segment. Management issues in the luxury goods and services industries will be covered during firm visits, discussions with high-level executives and via an experiential consulting project. Students will meet with top executives and decision makers across business functions such as customer-relationship management, marketing, branding, operations, manufacturing, and financial planning. This class counts as an experiential learning course→QST IM 851→unlocks 0 courses

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