Data Mining for Business Analytics

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1500

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AD571 Enterprises, organizations, and individuals are creating, collecting, and using a massive amount of structured and unstructured data with the goal of converting the information into knowledge, improving the quality and the efficiency of their decision-making process, and better positioning themselves in the highly competitive marketplace. Data mining is the process of finding, extracting, visualizing, and reporting useful information and insights from both small and large datasets with the help of sophisticated data analysis methods. It is part of business analytics, which refers to the process of leveraging different forms of analytical techniques to achieve desired business outcomes through requiring business relevancy, actionable insight, performance management, and value management. The students in this course will study the fundamental principles and techniques of data mining. They will learn how to apply advanced models and software applications for data mining. Finally, students will learn how to examine the overall business process of an organization or a project with the goal of understanding (i) the business context where hidden internal and external value is to be identified and captured, and (ii) exactly what the selected data mining method does. Python, R, SQL, and Power BI software are used in this course→MET AD 699→unlocks 0 courses

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