BOSTON_UNIVERSITY · COM CM · COURSE SHEET
COM CM 721See offeringsHas prerequisites
Advertising Management
CT Score
1500
#0 of 0 in COM CM
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—/10
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—h/wk
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(COMCM708) - Administration of complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers→COM CM 721→unlocks 0 courses
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