Media Strategy

CT Score

1500

#0 of 0 in COM CM

Difficulty

—/10

Workload

—h/wk

Median grade

—

from grade distribution

Would take again

—

n = 0 verified

Grade distribution

No distribution published for this course.

By professor: same course, different game

PROFESSORSCOREGRADEHRS/WKTERMS

Professor ratings →

Sections

No section data for this term yet.

In the tree

(COMCM217 OR COMCM317) - This course examines media planning, buying, and sales as performed by advertising agencies, clients and the media. Students will discuss the essential principles, measurements, procedures and problems encountered in determining appropriate media in which to place specific kinds of advertising messages designed to reach closely defined target audiences. Students will learn to use research sources that provide data on media audiences and product usage. The advantages and disadvantages of various media will be discussed from an advertising perspective. The course will examine contemporary trends in communications media and their effects on advertisers→COM CM 405→unlocks 0 courses

No mapped courses require this one yet. See on the map →

Study groups

0 active

🔒 Verified-only writes. You post as “sophomore, lecture section”: real enough to trust, anonymous enough to be honest.