MKTG at Virginia Tech

Gateway courses

Each of these unlocks the largest share of downstream work on this map. Courses from other departments can appear here when they genuinely gate MKTG coursework.

• MKTG 5104Marketing Policy And Strategyopens 6 courses (5 directly)
• MKTG 4154Marketing Researchopens 4 courses (4 directly)
• MKTG 4204Consumer Behavioropens 4 courses (2 directly)
• MKTG 4204HConsumer Behavioropens 4 courses (2 directly)
• MKTG 5154Research for Marketing Decisionsopens 1 course (1 directly)

The map

Intro tiers at the top, advanced work below; arrows point from a prerequisite to the course it unlocks. Courses from other departments appear where they gate MKTG work. Click any course to see what it requires and unlocks without leaving this page; hovering lights up its neighbors. The lists on this page carry the same courses in text form.

Showing the 41 MKTG and feeder courses that have prerequisite links. 36 more MKTG courses have no recorded prerequisites. They are listed under Tracks below, not drawn as loose dots here.

Concentration routes

The concentrations and majors that build on MKTG, and how their requirements are structured. Expand a program to see which courses satisfy each group, then plan it in the Planner.

Tracks

Upper-level clusters, grouped by the gateway that opens them.

The longest ladders

The deepest prerequisite chains in MKTG. These are the routes that take the most semesters to climb.

• 4 courses deep, ending at MKTG 6304

  1. ACIS 5104Fundamentals of Accounting
  2. MKTG 5104Marketing Policy And Strategy
  3. MKTG 5154Research for Marketing Decisions
  4. MKTG 6304Seminar in Buyer Behavior Research

• 3 courses deep, ending at MKTG 4254

  1. MKTG 3104Marketing Management
  2. MKTG 4154Marketing Research
  3. MKTG 4254Product and Price Management

• 3 courses deep, ending at MKTG 4304

  1. MKTG 3104Marketing Management
  2. MKTG 4204Consumer Behavior
  3. MKTG 4304Marketing Communications

• 2 courses deep, ending at MKTG 4164

  1. MKTG 3164Introduction to Digital Marketing Strategy
  2. MKTG 4164Social Media and Content Marketing

Grade medians

Professors

No section schedule with instructor names for MKTG yet.

Clubs & organizations

No clubs or organizations on record under MKTG yet.

Clubs students here join

Department events

MKTG does not run a page here yet. When it does, its events show up here and on the Virginia Tech campus feed.