MKTG at University of Iowa

Gateway courses

Each of these unlocks the largest share of downstream work on this map. Courses from other departments can appear here when they genuinely gate MKTG coursework.

• MKTG 3100Marketing Researchopens 7 courses (7 directly)
• MKTG 3700Marketing Institute Seminar Iopens 3 courses (2 directly)
• MKTG 3200Consumer Behavioropens 2 courses (2 directly)
• MKTG 3701Marketing Institute Field Studiesopens 2 courses (2 directly)
• MKTG 4201Professional Sellingopens 2 courses (2 directly)
• MKTG 3101Marketing Metricsopens 1 course (1 directly)

The map

Intro tiers at the top, advanced work below; arrows point from a prerequisite to the course it unlocks. Courses from other departments appear where they gate MKTG work. Click any course to see what it requires and unlocks without leaving this page; hovering lights up its neighbors. The lists on this page carry the same courses in text form.

Showing the 51 MKTG and feeder courses that have prerequisite links. 9 more MKTG courses have no recorded prerequisites. They are listed under Tracks below, not drawn as loose dots here.

Tracks

Upper-level clusters, grouped by the gateway that opens them.

The longest ladders

The deepest prerequisite chains in MKTG. These are the routes that take the most semesters to climb.

• 4 courses deep, ending at MKTG 3702

  1. MKTG 3000Introduction to Marketing Strategy
  2. MKTG 3700Marketing Institute Seminar I
  3. MKTG 3701Marketing Institute Field Studies
  4. MKTG 3702Marketing Institute Seminar II

• 4 courses deep, ending at MKTG 4500

  1. BAIS 2800Foundations of Business Analytics
  2. MKTG 3100Marketing Research
  3. MKTG 3101Marketing Metrics

• 3 courses deep, ending at MKTG 4203

  1. MKTG 3000Introduction to Marketing Strategy
  2. MKTG 4201Professional Selling
  3. MKTG 4203Advanced Power Selling

• 2 courses deep, ending at MKTG 4999

  1. BUS 1999Introduction to Research in Business
  2. MKTG 4999Honors Thesis in Marketing arr

Grade medians

Professors

No section schedule with instructor names for MKTG yet.

Clubs & organizations

No clubs or organizations on record under MKTG yet.

Clubs students here join

Department events

MKTG does not run a page here yet. When it does, its events show up here and on the Iowa campus feed.