Fundamentals of Marketing Management

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1500

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ECN 001A or ECN 001AY or ECN 001AV . For non-majors only. Learning Activities: Lecture 4 hour(s). Credit Limitation(s): Not open for credit to students who have completed ARE 136 . Only two units of credit for students who have previously taken MGT 114 . Grade Mode: Letter. General Education: Social Sciences (SS). ARE 113 — Fundamentals of Marketing Management (4 units) Course Description: Nature of product marketing by the business firm. Customer-product relationships, pricing and demand; new product development and marketing strategy; promotion and advertising; product life cycles; the distribution system; manufacturing, wholesaling, retailing. Government regulation and restraints. Prerequisite(s): ECN 001A or ECN 001AY or ECN 001AV ; for non-majors only. Learning Activities: Lecture 4 hour(s). Credit Limitation(s): Not open for credit to students who have completed ARE 136 . Grade Mode: Letter. General Education: Social Sciences (SS). This course version is effective from, and including: Fall Quarter 2026. Learning Activities: Lecture 4 hour(s). Credit Limitation(s): Not open for credit to students who have completed ARE 136 . Only two units of credit for students who have previously taken MGT 114 . Grade Mode: Letter. General Education: Social Sciences (SS). ARE 113 — Fundamentals of Marketing Management (4 units) Course Description: Nature of product marketing by the business firm. Customer-product relationships, pricing and demand; new product development and marketing strategy; promotion and advertising; product life cycles; the distribution system; manufacturing, wholesaling, retailing. Government regulation and restraints. Prerequisite(s): ECN 001A or ECN 001AY or ECN 001AV ; for non-majors only. Learning Activities: Lecture 4 hour(s). Credit Limitation(s): Not open for credit to students who have completed ARE 136 . Grade Mode: Letter. General Education: Social Sciences (SS). This course version is effective from, and including: Fall Quarter 2026→ARE 113→unlocks 1 courses

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