Technology and Innovation Strategy

CT Score

1500

#0 of 0 in BUSI

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BUSI 390 Description: Innovation is a critical aspect of firm’s strategy to achieve competitive advantage and enhanced performance. However, the management of innovation is inherently difficult and risky in technology industries where customer demand and preferences change quickly and technological changes are highly unpredictable. This course focuses on the management of innovation and growth from the perspective of both large companies and small. We shall examine issues such as: what different types of innovation can firms pursue and what types of innovation are a more durable source of advantage; what are the obstacles to innovation in firms, and how can they build an organizational level innovation capability; how can firms deal with market and technological uncertainty through open innovation; how does disruptive innovation happen and how can it be managed; and how to formulate successful strategies in platform businesses dominated by network effects→BUSI 433→unlocks 0 courses

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