Business and Society

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BUSI 390 Description: External stakeholders, ethical concerns, and sustainability issues increasingly pressure executives to address the social and environmental impact of their companies’ operations. As a result, an organization’s success does not only depend on its strategic repertoire within a given market, but also on its non-market strategies. By proactively engaging with non-governmental organizations (NGOs), the media, governments, and other external stakeholders, firms can shape their non-market environment to simultaneously achieve a competitive advantage as well as to enhance their positive social impact. The goal of this course is to provide you with analytical tools that help managers assess a firm’s broader environment and make decisions that are beneficial for the firm and for society at large→BUSI 432→unlocks 0 courses

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