Marketing

CT Score

1500

#0 of 0 in BUSI

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In the tree

( BUSI 395 or STAT 180 or STAT 280 or SOSC 302 or STAT 305 or STAT 310 or STAT 312 or STAT 315 or DSCI 301 or ECON 307 or POLI 395 or PSYC 339 ) and ( BUSI 150 or ECON 100 or ECON 200 ) Description: Introduces the role of marketing in organizations and the principal marketing decisions facing management. Topics include marketing planning and strategy; segmentation and targeting; understanding customer buying behavior; behavioral economics; development and management of products and services; branding; channels of distribution; sales; digital marketing, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies. Course URL: www.business.rice.edu/→BUSI 380→unlocks 2 courses

2 mapped courses list BUSI 380 as a prerequisite. See on the map →

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