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MKT 6050See offeringsHas prerequisites

Marketing Analytics: Quantitative Models and Applications

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Survey of quantitative methods used in the field of marketing analytics. Topics include discrete choice models, unobserved heterogeneity, endogeneity, Hidden Markov models and other newly-developed techniques. Understand, develop and estimate quantitative models and understand main topics in marketing analytics. Offered odd-numbered years. (Typically Offered: Fall)MKT 6050unlocks 0 courses

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