Marketing Strategy II

CT Score

1500

#0 of 0 in MKT

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MKT 6010Addresses key strategy and implementation issues behind customer management. Topics such as typology of CM strategies, antecedents and outcomes; environmental and managerial influences on strategy formation; technology and impact on CM strategy; and value of CM strategy. Examine theories and concepts behind important CM issues such as customer satisfaction, customer loyalty and customer profitability.→MKT 6030→unlocks 0 courses

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