Seminar in Consumer Behavior

CT Score

1500

#0 of 0 in MKT

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Ivy College of Business PhD student or instructor permissionA rigorous foundation of the major conceptual and methodological paradigms in the consumer-behavior literature. Seeks to aid students in understanding the psychological, sociological, and anthropological roots of consumer behavior research. Read the latest research in the area reported in leading consumer behavior/psychology journals.→MKT 6010→unlocks 1 courses

1 mapped course lists MKT 6010 as a prerequisite. See on the map →

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