Strategic Marketing Analytics

CT Score

1500

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Graduate Major in Business AnalyticsIntegrate various concepts to solve problems in marketing. Enhance skills such as formulating problems, structuring and prioritizing problems, synthesizing results and communicating intuition from complicated analyses. Topics include problem definition, issue tree dis-aggregation and the Pyramid Principle. Overview of various newly developed marketing theories and analytical tools.→MKT 5520→unlocks 0 courses

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