Customer Relationship Management Strategy and Analytics

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MKT 5010Companies are shifting their focus from products to customers in response to increased globalization and intensity of competition in most markets. New technologies and tools that capture customer data in real time are now available because of the Internet revolution. These two trends in combination have opened up a new way of addressing customers and capturing value from customers--termed 'Customer Relationship management'. Focus on the adoption of CRM practices and key strategies that c→MKT 5480X→unlocks 0 courses

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