Industrial Marketing Strategy

CT Score

1500

#0 of 0 in MKT

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Graduate standingExamines how firms develop and execute marketing strategy in business-to-business environments characterized by complex offerings, technical requirements, long sales cycles, multiple decision makers, and evolving customer needs. Analyze market opportunities, segment customers, design value propositions, manage product portfolios, support new product launches, and drive adoption in settings where commercial success depends on aligning marketing decisions with operational, regulat→MKT 5440X→unlocks 0 courses

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