New Product Strategy and Analytics

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1500

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MKT 5010; (Graduate classification or Permission of Instructor)Principles and concepts of new product development and introduction; decision areas include market definition and structure, idea generation, concept evaluation, test marketing, launch tracking, and global product planning; models and techniques of new product evaluation used by consumer product companies. (Typically Offered: Spring)→MKT 5420→unlocks 0 courses

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