Analytics for Marketing Strategies

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1500

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MKT 3400 and STAT 2260 or equivalentUse of different tools to conduct various analyses to support marketing strategies. Topics include data visualization and exploration, forecasting, social media analytics and other marketing techniques. Development of skills such as structuring problems, and synthesizing results from quantitative analyses. (Typically Offered: Fall, Spring)→MKT 4680→unlocks 0 courses

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