New Product Marketing

CT Score

1500

#0 of 0 in MKT

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In the tree

MKT 3400A project-driven course focused on the knowledge and skills needed to successfully develop and launch product or service innovations into today's competitive marketplace. From need identification through concepting, evaluation, and introduction, this course applies foundational marketing principles and processes along with new concepts such as pricing and forecasting. Student teams will work to turn opportunities and ideas into viable businesses, in collaboration with students studying n→MKT 4580→unlocks 0 courses

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