Brand Management

CT Score

1500

#0 of 0 in MKT

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MKT 3400Examines the role of brands and branding in market environments characterized by intense competition and consumer power. Covers issues relating to why branding is important to firms, what brands represent to consumers, and what should be done to manage them effectively. (Typically Offered: Fall, Spring)→MKT 4530→unlocks 0 courses

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