IOWA_STATE · MKT · COURSE SHEET
MKT 4520See offeringsHas prerequisites
Sales Enablement Tools and Technology
CT Score
1500
#0 of 0 in MKT
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MKT 3400An applied study of the concepts, practice, and technical skills required to perform meaningful analytics in support of professional selling. Topics include: nature and aims of sales analytics; customer relationship management platform basics; sales data structure; data visualization; dashboard construction; predictive analytics; artificial intelligence. (Typically Offered: Fall)→MKT 4520→unlocks 0 courses
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