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MKT 4520See offeringsHas prerequisites

Sales Enablement Tools and Technology

CT Score
1500
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MKT 3400An applied study of the concepts, practice, and technical skills required to perform meaningful analytics in support of professional selling. Topics include: nature and aims of sales analytics; customer relationship management platform basics; sales data structure; data visualization; dashboard construction; predictive analytics; artificial intelligence. (Typically Offered: Fall)MKT 4520unlocks 0 courses

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