Consumer Behavior

CT Score

1500

#0 of 0 in MKT

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In the tree

MKT 3400Study of how consumers select, purchase, use, and dispose of goods and services. Includes analyses of how markets and others influence these processes. Application of concepts and methods of the behavioral sciences to marketing management decision making. (Typically Offered: Fall, Spring)→MKT 4470→unlocks 1 courses

1 mapped course lists MKT 4470 as a prerequisite. See on the map →

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