Customer Relationship Management

CT Score

1500

#0 of 0 in MKT

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In the tree

MKT 3400 and STAT 2260 or equivalentExamines how customer data can be used to enhance decisions relating to acquisition, development and retention. Topics include customer lifetime value, customer as assets, customer loyalty programs and customization. (Typically Offered: Fall, Spring)→MKT 4450→unlocks 0 courses

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