Omni-Channel Retailing and Retail Technologies

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FDM 2750 or AESHM 2870 or AESHM 3400 or MKT 3400A customer-centric view of marketing with a focus on the retailer-customer relationshipand omni-channel strategies. Analysis and evaluation of integrated retail applicationsand strategies using digital media and retail technology. (Typically Offered: Spring)→FDM 3750→unlocks 0 courses

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