Entrepreneurial Marketing

CT Score

1500

#0 of 0 in ENTSP

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In the tree

MKT 3400Basic understanding of marketing for those interested in creating or working for a start-up or an innovation-oriented company or consultancy. Relevant to marketing roles in entrepreneurial firms across both B2B and B2C markets. Integrates theory and practice, and provides insight into how entrepreneurs take both strategic and tactical marketing decisions in uncertain business environments. For hands-on perspective, incorporates projects involving real-world marketing problems confronting→ENTSP 4540→unlocks 0 courses

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