Entrepreneurial Product Engineering

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1500

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Junior classificationProcess of innovative product development in both entrepreneurial and intra-preneurial settings. Define, prototype and validate a product concept based on competitive bench-marking, market positioning and customer requirement evaluation in a target market into a product design that is consistent with defined business goals and strategies. Combination of lecture, discussion, problem solving and case study review. (Typically Offered: Fall, Spring)→ENGR 4300→unlocks 0 courses

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