Advertising Media Planning

CT Score

1500

#0 of 0 in ADVRT

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ADVRT 3010/PR 3010Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of online digital tools for market segmentation, uncovering consumer buying behaviors and attitudes, and media audience analysis.→ADVRT 3350→unlocks 0 courses

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