Qualitative Research in Marketing

CT Score

1500

#0 of 0 in MKT

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Instructor or MBA director approval. The course covers foundational philosophies and approaches of qualitative inquiry, development of researchable questions, theoretical and conceptual frameworks, methodological approaches, data collection and analysis strategies as well as instrument design, implementation, and writing up research. Credit can only be awarded for one of the following: MKT 456 , M→MKT 756→unlocks 0 courses

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