Business-to-Business Sales and Marketing

CT Score

1500

#0 of 0 in MKT

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By professor: same course, different game

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In the tree

Instructor or MBA director approval. Students conduct research investigating various aspects of the sales and marketing structure for business-to-business products, product lines, channels of distribution, selling, strategy, pricing, wholesaling, and distribution and provide managerial implications based on the results produced. Credit can only be awarded to one of the following: MKT 440 , MKT 540→MKT 740→unlocks 0 courses

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