Corporate Strategy: Formulation and Implementation

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1500

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(QSTSI422) - This course deepens students' understanding of why and how multi-business corporations can successfully expand their operations into new business areas. The course exposes students to the challenges associated with a range of strategies firms use to manage the vertical and horizontal scope of their activities. These strategies include vertical integration, partnering and supplier relationships, related and unrelated diversification, globalization, franchising, alliances, acquisitions and divestitures. Along with examining the formulation of these corporate strategies, the course also examines the implementation considerations in order to create successful conditions for the pursuit of these strategies. Topics addressed include questions related to the formal organization (i.e., reporting relationships, structural design, incentives, budgeting authority) as well as the informal organization (i.e. culture, dissent, networks) 4 cr→QST SI 432→unlocks 0 courses

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