Branding

CT Score

1500

#0 of 0 in QST MK

Difficulty

—/10

Workload

—h/wk

Median grade

—

from grade distribution

Would take again

—

n = 0 verified

Grade distribution

No distribution published for this course.

By professor: same course, different game

PROFESSORSCOREGRADEHRS/WKTERMS

Professor ratings →

Sections

No section data for this term yet.

In the tree

QST MK323. Pre-req for SHA students: SHA HF260 - Explores the art and science of branding, and the strategies through which companies can create, capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies who manage them over time. Basic branding disciplines including positioning and repositioning, brand equity measurement, brand leverage, integrated brand communications, brand stewardship, and brand architecture are considered, as are more contemporary topics such as brand parodies, brand community, and branded entertainment. Particular attention is paid to branding challenges associated with today's interconnected, consumer-empowered, and transparent web-enabled world. 4 cr→QST MK 487→unlocks 0 courses

No mapped courses require this one yet. See on the map →

Study groups

0 active

🔒 Verified-only writes. You post as “sophomore, lecture section”: real enough to trust, anonymous enough to be honest.