Omni-channel Retailing

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QST MK323. Pre-req for SHA students: SHA HF260 - The days of brick and mortar vs. online are gone and retailing has transitioned into omni-channel retailing. In this course, you will learn how retailers are successfully navigating this transformation. The course will explore topics such as how to attract omni-channel customers, the customer purchase journey, buying and merchandising management for such settings, and what retailers need to support an omni-channel strategy. Through a combination of class discussions, cases, articles, books, and projects, the course will prepare students to enter any facet of retailing and to benefit generally from a better understanding of this dynamic industry→QST MK 465→unlocks 0 courses

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