Platform Strategy and Design

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(QSTIS 223) - Today's most valuable and powerful companies do not offer standalone products or services, but rather platforms which enable transactions between multiple customer groups - think Alibaba, Airbnb, Amazon, eBay, Facebook, Google, Microsoft, Salesforce, Uber, etc. This course explores the unique strategy challenges and economic foundations of such platform businesses. What makes platforms special relative to regular product businesses? Why are platforms so powerful, yet so hard to build? How should platforms be designed and priced? How much responsibility should platforms take for bad things they enable their participants to do (e.g. fake news and ad scams on Facebook, counterfeits on Alibaba)? When and how can regular products or services be transformed into platforms? How should other businesses deal with the rising power of platforms that they depend on? The course will use a mixture of conceptual frameworks, (light) economic models, and case studies to provide students with a thorough and in-depth understanding of what it takes to build or invest in platforms. Such an understanding is indispensable to anyone seeking a career at technology companies or aspiring to become an entrepreneur or venture capitalist→QST IS 474→unlocks 0 courses

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