BOSTON_UNIVERSITY · MET CM · COURSE SHEET
MET CM 736See offeringsHas prerequisites
New & Traditional Media Strategies
CT Score
1500
#0 of 0 in MET CM
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—h/wk
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By professor: same course, different game
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In the tree
MET CM708 - Examines media planning, buying and sales as performed by advertising agencies, clients, and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communications media and their effects on advertisers→MET CM 736→unlocks 0 courses
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