Social Media Strategy

CT Score

1500

#0 of 0 in COM CM

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CM722 - Students will utilize social media analytics software as the basis for assessing and developing strategies to elevate the social media presence of brands, organizations, and campaigns. Students will learn how to collect social media data, convert data for analysis with SPSS, and apply cutting edge AI tools such as topic analysis and sentiment analysis across an array of platforms. This class prepares students to navigate the contemporary social media landscape→COM CM 739→unlocks 0 courses

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