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BOSTON_UNIVERSITY · COM CM · COURSE SHEET

COM CM 726See offeringsHas prerequisites

Strategic Brand Solutions

CT Score
1500
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(COMCM708) - Explores the impact of current advertising/marketing issues through the lens of strategic branding and brand building best practices from business, economic, political, social, legal, and ethical perspectives. Modified case method looking at real world solutions, with lectures from experts on selected issuesCOM CM 726unlocks 0 courses

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