Sampling Design and Measurement Techniques

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1500

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(COM CM 722 and CM 723) - Discusses various issues related to sampling, such as design, sample size, methods of selection, sampling error, and sampling sources for applied research projects. Also teaches about the various types of questionnaires and measurement procedures commonly used in communication research, including those used for assessing such factors as attitudes, beliefs, media use, and consumer behavior. 2nd sem→COM CM 724→unlocks 1 courses

1 mapped course lists COM CM 724 as a prerequisite. See on the map →

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