Public Relations in Nonprofit Settings

CT Score

1500

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CM215 - Graduate Prerequisites: CM701 - This course will provide a kaleidoscopic view of the fundamentals nonprofit public relations. Students will study the processes, effects and influences of media relations practices, related to both traditional and new media, in a nonprofit environment. They also will learn the essentials of fundraising and volunteer recruitment/retention and how these can be influenced, in part, by politics locally--as well as across the nation and around the world. The course also will explore types of nonprofit organizations and the breadth of communication management careers available within them. Additionally, the course will study the benefits and cautions of nonprofit-corporate partnerships and the communication management techniques related to forming and managing such agreements→COM CM 530→unlocks 0 courses

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