Brand Experience Marketing

CT Score

1500

#0 of 0 in COM CM

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In the tree

(COMCM217 & COMCM417) - Graduate Prerequisites: (COMCM708 & COMCM717) - Today's rapidly changing digital and media landscape calls for strategic and creative solutions that take into consideration emerging consumer behaviors and the new technologies that enable them. In this course, students create content and campaigns that consider the many different ways in which brands engage with their communities - paid and earned media, mobile apps, and branded utility. 4 credits→COM CM 527→unlocks 0 courses

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