Media Strategies and Management

CT Score

1500

#0 of 0 in COM CM

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In the tree

(COMCM215 & COMCM331) - Students study planning, implementing, managing, and measuring earned media and influencer strategies, as well as integrating earned media into an overall Paid, Earned, Shared, and Owned (PESO) campaign. Involves lectures, in-class discussions, video cases, mock scenarios, and individual take-home cases→COM CM 441→unlocks 0 courses

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