Advertising Strategy & Consumer Insights

CT Score

1500

#0 of 0 in COM CM

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By professor: same course, different game

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In the tree

COMCM217 - Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs→COM CM 412→unlocks 1 courses

1 mapped course lists COM CM 412 as a prerequisite. See on the map →

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